VFX from the Director’s and Producer’s Perspective (Jan Malíř)
The quality of a visual effect is fundamentally influenced by the steps that precede its production. Although it is rarely possible to control all these aspects, it is crucial to be aware of how they might specifically affect the quality of the final work. VFX supervisor and CEO of UPP Advertising Jan Malíř will give a lecture with examples from his wide-ranging experience.
The event will be in Czech with English translation.
- Czech Republic
- 2022, 90 min
Jan Malíř is a Senior VFX Supervisor and Chief Executive Officer at UPP Advertising, which he joined in the late 1990s. He initially gained experience working with 2D and 3D software before later becoming a Flame artist. The drive to make visual effects as good as possible pushed him further, and he realized that to achieve impeccable results he needed to be involved not only in the final stage but from the very beginning, to be present during the shoot and to oversee the entire 3D process. He thus became a VFX supervisor with a focus on commercials. He later joined UPP as a partner and became CEO of the advertising department, which now has more than seventy employees. Malíř has worked on large international campaigns with world-class directors around the globe.
The event will be in Czech with English translation.